The rebranding was all about repositioning – rethinking our approach to how we communicate with the world. A rebrand without repositioning is like having a makeover but still wearing your old clothes. We wanted to tell our story in a way which had more clarity, focus and charisma.

I achieved our goal by starting from zero and working our way up. First step was our brand’s tone of voice, value propositions, mission, and motto.

• Our Brand Voice
  Creative, open-minded, sophisticated, credible.
  
• Our Value Proposition
  We are a creative agency that specialises in strategic insight, digital design and brand development for brands looking to connect with customers through fresh ideas that are visually compelling and culturally relevant.
  
• Our Brand Mission
  Kreate. Agency is a team of creative individuals, united to develop digital experiences through the art of design. We are storytellers, artists, crafters and visionaries guided by our passion for creating stories that move hearts and inspire action.
  
• Our Brand Motto
  We want to tell stories through innovative design solutions that will help grow your business by connecting you with customers on a deeper level than ever before.

I then looked at how our imagery and style could be altered, and this was done by having a blank canvas and we treated the project as if it was one of our clients rather than our own — and by doing this, we could create without any biases.

Then finally, I put all of these new found pieces into a brand new and professional package which is our new website and identity.

With this rebrand we won big with the launch of our new website, thanks to Elementor, CSSREEL, CSSWinner and Orpetron Web Design Awards.

Elementor Showcase Awards

Elementor included us in their monthly showcase as one of the top sites globally.

According to Elementor, “First off, we’re really big fans of the South African company’s “kreative“ logo, which resembles not only a running bear and their national flag but also the letter “K.” Pay attention to the text next to the logo, which changes with every page, creating a more friendly user experience. This is, however, only a sign of the messaging to come. There’s a clear content hierarchy with clear, intentional messaging populated at strategic points on the page. In fact, it reads like a well-written article, given its minimalist design structure. As the white text is placed on a black canvas, the text never feels overwhelming. The standout element, however, is the impeccable use of multi-colored gradient effects, which change on every page. There’s a variety of ways to employ this effect in unique and original ways.”

CSSREEL

CSSREEL gave us the prestigious award of both Nominee and Sight of the Day. Getting these awards is a massive achievement and we are so happy that we have been acknowledged globally for our intuitive design language and amazing layout; according to them, “CSSREEL Winner titles are provided to vibrant websites that demonstrate high levels of creativity, originality and unique design competence. CSSREEL loves to see great websites showcased on their Featured category.”

CSSWinner

With CSSWinner we received the coveted Nominee Award, displaying brilliance in Layout and Design. 

The Nominee Award is given to those who display brilliance in Layout and Design. The award was given to us for our excellence in providing a beautiful and functional website design.

Oreptron Web Design Awards

We were selected as Orpetron’s Site of The Day & Web Design Appreciation Awards – and as said by them: 

“Kreate Agency was selected to be the site of the day (Oct 15 – 2021). Congratulations to Kreate Agency from South Africa. Kreate. Agency is a full-service creative agency that specialises in strategic insight, digital design and brand development for brands looking to connect with customers through fresh ideas that are visually compelling and culturally relevant.”