The Challenge
A rebrand without repositioning is superficial. Kreate Agency had evolved, but its visual identity was stuck in the past. We needed to shift the perception of the agency from a service provider to a strategic partner.
The “Client Zero” Strategy
- Removing Bias: I treated the agency as an external client, stripping away assumptions to rebuild the brand pillars from scratch.
- Strategic Foundation: Before touching a pixel, I defined the new Brand Voice (Creative, Sophisticated, Credible) and Value Proposition.
Execution & Design Language
- Dark Mode Aesthetic: Utilised a “Black Canvas” approach to reduce eye strain and allow the portfolio work to stand out.
- Dynamic Gradients: Implemented a multi-colored gradient system that evolved across pages, symbolising the agency’s adaptability.
- Content Hierarchy: Structured the layout to read like a well-written article.
Recognition & Awards
- Elementor: Selected for the Global Monthly Showcase.
- CSSREEL: Winner of “Site of the Day” & “Nominee” Award.
- Orpetron: Winner of “Site of the Day”.
- CSSWinner: “Nominee” Award.
