Case Study 1: SunUp Solar
In the competitive energy market, trust is currency. SunUp Solar needed to distinguish itself as a market leader.
- Trust-First Design: I prioritised a “clarity-over-clutter” aesthetic, using transparent information hierarchies to establish immediate credibility for high-ticket solar purchases.
- Hybrid Architecture: Designed a site that functions as both an educational brochure for homeowners and a streamlined shop for industry professionals.
- Full Identity: I designed the full brand identity from the ground up, ensuring a unified customer experience across vehicle livery, uniforms, and digital touchpoints.
Case Study 2: Cadac South Africa
Cadac is a heritage brand facing pressure from digital-first competitors.
- Differentiation: I designed a bespoke interface that prioritised brand storytelling alongside transaction, avoiding the “cookie-cutter” e-commerce look.
- Dual-Sided UX: Optimised the backend workflow for “shop owners” (Cadac’s internal team) while delivering a seamless, fully responsive shopping journey for customers.
- Outcome: Successfully launched a platform that allowed a traditional retail brand to compete head-to-head with modern startups.
