The Challenge
Openview (by VTUK) had a powerful software product, but their digital presence was silent. The previous site suffered from an information vacuum – limited product details, sparse portfolio showcases, and friction-heavy contact points. The brief was to build a robust digital platform that not only met the new brand identity standards but actively functioned as a lead-generation engine.
Strategic Solution
I moved beyond a visual redesign to create a high-performance marketing asset.
- UX Overhaul: I restructured the information architecture to create a “content-rich” experience without the clutter. The new design focuses on speed and simplicity, guiding users intuitively from product discovery to contact.
- Brand Alignment: ensured the web experience acted as a seamless extension of their newly developed software brand identity.
Technical Execution & Growth Integration
- SEO Mastery: I didn’t just design for humans; I designed for search engines. By optimising the site structure and technical performance, we achieved a 99/100 score on SEMRush, drastically improving organic visibility.
- HubSpot Ecosystem: I managed the full integration of the website with HubSpot CRM. This involved setting up custom goals and user groups, ensuring that the design didn’t just look good – it captured and categorised leads effectively for the sales team.
Outcome
- High-Performance Platform: Delivered a site that is fast, responsive, and easy to navigate.
- Business Intelligence: The HubSpot integration transformed the website from a brochure into a measurable sales tool, allowing VTUK to track user behavior and conversion goals accurately.
